Designer Resources
This section contains some useful tips and other resources to help designers work more effectively with printers.
If you're ready to send your files to Whitley for printing, be sure to review Art Preparation and File Submission.
PANTONE 101
The New PANTONE® Goe™ System
In response to the changes in printing and design technology, as well as designers’ unquenchable thirst for more colors to choose from, PANTONE® introduced its new Goe™ System in September 2007.
The new Goe™ System, which is an enhancement, not a replacement for the PANTONE Matching System®, offers creative and reproductive flexibility. It provides an extended range of 2,058 chromatically-arranged solid colors — along with their RGB values and ink formulas — that are easy to locate and specify using guide, chip and software formats.
PANTONE® employed the latest knowledge regarding advanced color science, color measuring techniques, and digital color display and print environments to create the Goe™ System. Goe™ colors are designed to be printed with uniform and industry-typical ink film thicknesses, allowing equal drying times and more control for matching color on press. Goe™ colors are simple to mix using only ten Mixing Bases plus PANTONE® Clear. The inks are readily available worldwide and receptive to aqueous and UV coatings.
The innovative Goe™ Guide also includes a new numbering system, numbered pages to make locating a color easier, and is printed on #1 grade 100 1bs. coated offset text, a popular premium grade papers.
Learn more and/or purchase the new Goe™ System from PANTONE®.