This section contains useful information to consider when your project must be mailed. Remember, The Whitley Printing Company specializes in fulfillment and mailing, so be sure to contact your Whitley representative if you have particular questions.
There is a world of difference between mail and “traditional” advertising using TV, radio, and other mass media. Traditional advertising may reach millions, but you’ll never know for sure if the people you’re reaching are interested in, receptive to, or even appropriate for what you’re selling. And you’ll never really know how effective the ad was. What’s more, speaking to an audience this huge usually comes with an equally-hefty price tag.
Direct mail, however, allows you to precisely target your audience, especially when you take advantage of today’s sophisticated demographic management techniques and digital printing technology, which allow you to customize messages for potential customers. Plus, direct mail’s effectiveness is clearly and quickly measurable.