This section contains useful information to consider when your project must be mailed. Remember, The Whitley Printing Company specializes in fulfillment and mailing, so be sure to contact your Whitley representative if you have particular questions.
Successful direct-mail campaigns require a clear, creative message that’s targeted specifically at your audience. And an up-to-date mailing list to get that message to that audience. If you don’t already have a mailing list, you’ll need to create, buy, or rent at least one.
Your Whitley representative can explain our specialized services for generating effective mailing lists. General lists are less expensive, but highly targeted lists (i.e., people who just bought a car or specific income level households) deliver your message cost-effectively to those customers most likely to act. We can create a nearly infinite number of selective lists to fit your needs. Whitley can also standardize and check existing lists accuracy, which can save money on undeliverable or duplicate addresses.