Variable Data Printing Services
Also known as digital-print-on-demand, data-driven (or one-to-one) marketing, or personalized printing, VDP is a powerful technology that allows you to “speak” to and motivate individual recipients through printed communication. Database-driven text, graphics, and images can be modified on literally every printed piece without stopping the press, providing personalization at an unprecedented level.
Variable Data Printing allows you to modify your base document’s layout, content, and appearance using differing customization levels, from the basic personalization (e.g., changing the salutation on personalized letters), through fully customized, where the document’s message is targeted at a specific recipient.
Whether used to communicate with sales leads, increase sales, or strengthen customer brand loyalty, VDP can achieve dramatic results:
- Increase response rates 20 to 40 percent*
- Increase repeat orders up to 47 percent*
- Increase order value an average 25 percent*
- Build brand awareness
- Capture current sales opportunities
- Increase return on communication investment
*Infotrend/CAP Ventures study
Whitley helps you make the most out of this exciting technology, from securing initial mailing lists; building, updating, expanding and/or maintaining your databases; and creating the rules that govern the personalization process.